Provided that the company has a stable development, a strong position in the market and decides (chooses a goal) to increase sales volumes, market shares or expand the scale of its activities, then there are three ways to achieve this goal:
1 - strengthening (intensification) of existing opportunities,
2 - join forces with other enterprises,
3 - access to other areas of business that are not related to the main activities of the company.
With regard to these areas, there are three main types of growth marketing strategies (the term "growth" means the expansion of the scope of activities, and ultimately - sales and profits of the company):
1 - intensive growth,
2 - integrative growth,
3 - diversified growth.
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