Positioning - determining the place of the company's product on the market among analogue products.
Types of positioning strategies:
positioning in terms of quality,
positioning in terms of "price-quality" ratio,
positioning based on comparing the company's product with competitors' products,
positioning according to the field of application,
positioning according to the distinctive features of the consumer to whom the product is offered,
positioning on the variety of goods that are offered for sale,
positioning at a low price,
service positioning,
positioning on the positive features of technology,
image positioning.
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