Marketing strategies for differentiation

Differentiation strategy - the creation by the company of such a market offer that would differ from the offers of competitors.

The differentiation strategy is the basis for creating a positioning strategy.

Differentiation and positioning are interrelated strategies. They are based on determining the differences in the market activity of the company in comparison with competitors.

F. Kotler identifies four categories of competitive differentiation:

product,

service,

staff,

image.

Strategic methods of product quality management:

Quality Improvement Strategy

Quality maintenance strategy

Quality reduction (falsification) strategy

Differentiation strategies:

commodity differentiation,

service differentiation,

personnel differentiation,

image differentiation.