Classification of marketing strategies by features III

9. At the choice of the target market, the following strategies can be:

Product Specialization Strategy

Segment specialization strategy

Single segment specialization strategy

Selective specialization strategy

Full Coverage Strategy

10. Depending on the degree of segmentation of sales markets:

Non-differentiated (aggregated) marketing strategy

Differentiated Marketing Strategy

Concentrated Marketing Strategy

11. According to the matrices of BCG (Boston Consulting Group) and General Electric:

Development strategy

Support strategy

Harvest strategy

Elimination strategy

Classification of marketing strategies by features II

5. Strategies based on one of the elements of the traditional marketing mix:

commodity strategy

pricing strategy

product distribution strategy

promotion strategy

6. Strategies based on competitive advantages.

According to the model of M. Porter, the following strategies are distinguished:

price leadership strategy

differentiation strategy

concentration or focus strategy

7. Strategies according to the competitive position of the company:

market leader strategy

challenger strategy

follower strategy

market niche strategy

8. Strategies depending on the type of differentiation:

product differentiation strategy

image differentiation strategy

service differentiation strategies

personnel differentiation strategy

Classification of marketing strategies by features I

1. According to the timing of implementation, marketing strategies can be:

 

long-term 

medium-term 

short-term 

2. Based on the life cycle of goods, marketing strategies can be created according to the life stage of the product: 

1st stage of the life cycle - introducing the product to the market

2nd stage - is an increase in the product (s) 

3rd stage - the stage of maturity or saturation 

4th stage - this is a period of decline, when the product loses its position in the market 

3. Based on market demand, the following strategies are distinguished:

incentive marketing - at zero demand

supportive marketing - with full demand

remarketing - when demand decreases

demarketing - when there is hype

synchromarketing - seasonal demand

conversion marketing - negative demand

creative marketing

developmental marketing - when there is a latent (hidden) demand

individual marketing - unique demand

counter-marketing - when demand is undesirable

4. Based on the economic condition of the company, the following types of marketing strategies can be distinguished:

A survival strategy is a defensive strategy that is applied in the face of a difficult economic situation for a company. The purpose of this strategy is to get out of the difficult situation of the company by changing the existing marketing mix in the company.

The stabilization strategy is used in case of a fall in the company's key indicators. This strategy is designed to stabilize and improve performance.

The growth strategy is designed to grow sales, profits, capital and other indicators.

Classification of marketing strategies

Marketing strategies: 

1. By the timing of implementation 

2. Based on the life cycle of the company's products 

3. Based on market demand 

4. Based on the economic situation of the company 

5. Based on the marketing mix 

6. Based on competitive advantages 

7. Based on the competitive position of the company 

8. Based on the type of differentiation 

9. Based on the choice of the target market for the company 

10. Based on the degree of segmentation of the sales market 

11. According to the BCG and General Electric matrices, based on the indicators of the company's market share, market growth rate, competitiveness, market attractiveness