Classification of marketing strategies
Corporate strategies
Survival strategies
Stabilization strategies
Growth Strategies
Intensive growth strategies
market penetration strategy
market development strategy
product development strategy
Integration strategy
vertical integration strategy
direct integration strategy
back integration strategy
horizontal integration strategy
Diversification strategy
related diversification strategy
- end-to-end diversification strategy
- horizontal diversification strategy
unrelated diversification strategy
Marketing business strategies
According to competitive advantage
price leader strategies
differentiation strategy
- product differentiation (packaging differentiation)
- service differentiation
- image differentiation
- personnel differentiation
According to the stage of the life cycle
growth strategies
strategies under implementation
maturity strategies
downturn strategies
According to the competitive position of the company in the market
market leader strategy
challenger strategy
follower strategy
nicher strategy
The aggressiveness of the company's actions in the market
offensive strategy
- bypass attack
- flanking attack
- preemptive attack
- guerrilla marketing
defense strategy
Marketing strategies
Segmentation and target market selection strategies
undifferentiated marketing
differentiated marketing
concentrated marketing
individual marketing
matrix strategies
- matrix of commodity-segment structure of the market
- matrix "consumer-situation"
Positioning strategies
in terms of quality
by scope of product
at low price
service maintenance
technology features
on the distinctive features of consumers
image
Marketing Mix Strategies
product marketing strategies
marketing pricing strategies
marketing sales strategies
marketing communications strategies
Strategies according to the market demand for the company's products
conversion marketing
creative marketing
incentive marketing
synchromarketing
supportive marketing
remarketing
demarketing
No comments:
Post a Comment