Market leader marketing strategies

There are the following types of market leader marketing strategies:

1. Strategy to increase market capacity:

attracting new customers to the company's product,

search for new needs that can be satisfied by the company's product,

increase in consumption of goods by consumers.

2. Increasing the market share with the existing market capacity:

improving the quality of goods,

product modification,

diversification,

gaining price leadership,

activation of advertising activities,

activation of sales activities,

integration.

3. Protection of market positions:

positional protection (protection of the company's market share in occupied sales markets across the entire product range),

flank defense (protection of the weak points of the leader),

proactive defense (transition to offensive preemptive actions against a competitor),

mobile protection (mobile protection strategy is implemented through two strategies - market development strategy and differentiation strategy),

counteroffensive (strategy for defending the positions of the market leader, which involves a series of actions regarding the aggressive pricing, innovation, marketing and advertising strategies of competitors),

cramped defense (retreat strategy, when the leader realizes the impossibility of protecting all of his product and market positions).