5. Strategies based on one of the elements of the traditional marketing mix:
commodity strategy
pricing strategy
product distribution strategy
promotion strategy
6. Strategies based on competitive advantages.
According to the model of M. Porter, the following strategies are distinguished:
price leadership strategy
differentiation strategy
concentration or focus strategy
7. Strategies according to the competitive position of the company:
market leader strategy
challenger strategy
follower strategy
market niche strategy
8. Strategies depending on the type of differentiation:
product differentiation strategy
image differentiation strategy
service differentiation strategies
personnel differentiation strategy
No comments:
Post a Comment