The mission of the company - summarizes the purpose of any activity. The main factors that determine the company's mission:
1) the range of needs that are satisfied by the company
2) the range of the company's consumers
3) the goods that the company produces
4) the company's competitive advantages Strategic business unit (SBP) is a dedicated business unit of the company.
An SBP may include company divisions, several product groups, or even one product or TM (trademark).
The main characteristics of the SBP:
1) a certain type of product that includes goods or services
2) specific needs that need to be satisfied
3) a certain group of consumers
4) the competitive advantages of the company The similarity of categories (mission and SBP) is obvious. The difference is that the mission generalizes and defines the company's priorities, while the SBP is the basis for the company's strategic planning.
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