The process of forming a marketing strategy is defined by incoming and outgoing elements.
Incoming elements are the basis for developing a marketing strategy.
The composition of the elements includes - the goals of the company and the factors of the marketing environment.
Outcomes are based on strategic marketing mix decisions, i.e. 4Ps in traditional marketing or 7Ps in services marketing mix.
There are also several alternative marketing mix options, such as: 4C, 4A, 4D.
No comments:
Post a Comment