Marketing complex

Marketing mixes: 

The 4P mix used in traditional marketing. 

The 7P complex is a more advanced version, which, in addition to the main 4Ps, is supplemented by other "Ps". This complex is applied to services. 

As well as alternative options for marketing complexes - 4C, 4A, 4D. 

Complex 4P 

1) Product (product) 

2) Price (price) 

3) Place (sales, distribution, distribution) 

4) Promotion (promotion) 

Complex 7P 

1) 4P (product, price, place, promotion) + 

2) Process (process ) 

3) Physical evidence (physical confirmation) 

4) People (personnel) 

Currently, there are more than a dozen options for "P". 

Alternative types of complexes: 

Complex 4C - this complex is more focused on the consumer than on the product 

1) Customer needs (needs) 

2) Cost (cost) 

3) Convenience (convenience) 

4) Communication (awareness) 

Complex 4A 

1) Acceptability (acceptability) 

2) Affordability (ability to acquire) 

3) Availability (presence) 

4) Awareness (awareness) 

Complex 4D 

1) Data base management (database management) 

2) Design strategic (strategic design) 

3) Direct Marketing (direct marketing) 

4) Differentiation (differentiation)