1. By the timing of implementation
2. Based on the life cycle of the company's products
3. Based on market demand
4. Based on the economic situation of the company
5. Based on the marketing mix
6. Based on competitive advantages
7. Based on the competitive position of the company
8. Based on the type of differentiation
9. Based on the choice of the target market for the company
10. Based on the degree of segmentation of the sales market
11. According to the BCG and General Electric matrices, based on the indicators of the company's market share, market growth rate, competitiveness, market attractiveness
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