Classification of marketing strategies by features I

1. According to the timing of implementation, marketing strategies can be:

 

long-term 

medium-term 

short-term 

2. Based on the life cycle of goods, marketing strategies can be created according to the life stage of the product: 

1st stage of the life cycle - introducing the product to the market

2nd stage - is an increase in the product (s) 

3rd stage - the stage of maturity or saturation 

4th stage - this is a period of decline, when the product loses its position in the market 

3. Based on market demand, the following strategies are distinguished:

incentive marketing - at zero demand

supportive marketing - with full demand

remarketing - when demand decreases

demarketing - when there is hype

synchromarketing - seasonal demand

conversion marketing - negative demand

creative marketing

developmental marketing - when there is a latent (hidden) demand

individual marketing - unique demand

counter-marketing - when demand is undesirable

4. Based on the economic condition of the company, the following types of marketing strategies can be distinguished:

A survival strategy is a defensive strategy that is applied in the face of a difficult economic situation for a company. The purpose of this strategy is to get out of the difficult situation of the company by changing the existing marketing mix in the company.

The stabilization strategy is used in case of a fall in the company's key indicators. This strategy is designed to stabilize and improve performance.

The growth strategy is designed to grow sales, profits, capital and other indicators.