Considering the strategy of intensive growth, the following terms are used:
existing product (or old product)
new product
existing market
new market
Varieties of intensive growth strategies are well shown in the I. Ansoff matrix (product-market).
I. Ansoff matrix
The strategy of deep penetration into the market is associated with an increase in sales volumes and market share of the company without changing its product and market positions in the market.
Market development strategy - means adapting the company's existing products to new markets.
A product development strategy is a modification of a company's product or its quality parameters (style, image, expansion of the product line) for existing consumers of the company.
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