Integrative growth involves increasing a company's sales, profits, or market share through collaborative efforts with suppliers, resellers, or competitors.
Depending on who the company is cooperating with, the following types of integrative growth strategies are distinguished:
direct integration
reverse integration
vertical integration
horizontal integration
A direct integration strategy involves merging a company with a reseller.
The backward integration strategy involves the integration of the company with the supplier of material and technical resources.
Vertical integration is the union of efforts between the manufacturer's supplier and the intermediary.
Horizontal integration - is provided in case of joining the efforts of the company with a competitor.
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