There are five target market selection strategies:
single segment concentration
commodity specialization
segment specialization
selective specialization
full market coverage.
commodity specialization
segment specialization
selective specialization
full market coverage.
The single-segment concentration strategy involves the selection of one target market segment.
The product specialization strategy provides for the orientation of the company's activities with a certain type of product, which is offered to different groups of consumers.
The strategy of segment specialization is the orientation of the company's activities to meet the needs of the needs of one market segment.
The strategy of selective (selective) specialization is based on the choice of target segments within the entire market without matching to product or segment characteristics.
Full market coverage strategy - the desire to satisfy the needs of the entire market as a whole.
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