The target segment is the segment of the market to which the company focuses its activities.
To select the target segment, you need to consider:
1. Segment capacity (consumer demand market potential).
2. Attractiveness of the segment (perspective and profitability).
The prospects of the segment are determined by the pace of development
Segment profitability refers to the ability to generate some profit for the company.
3. The presence of a competitive advantage of the company
4. Compliance with the capabilities of the company
5. Alignment with company goals
6. Market share of the company in the segment
7. Level of competition
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