Competitive advantage of the company. Part 1

A company's competitive advantage is an indicator that characterizes its superiority over competitors in the target market.

Forming a competitive advantage is the basis of a marketing strategy that ensures the company achieves a level of growth and profitability above the average in the market.

The strength of the company turns into a competitive advantage, provided that the indicator has the highest rank.

There are three main areas of competitive advantage:

organizational;

functional;

benefits that are based on relationships with external organizations.

Organizational advantages include the following indicators: high level of company mobility, company size, acquired experience, financial strength, management efficiency.

Functional advantages include indicators of the company's functional services (marketing, production, personnel): company image, size and number of target markets, consumer knowledge, effective pricing strategy, effective promotion strategy, effective distribution and movement of goods strategy, effective sales staff, benefits of service policy , knowledge of competitors, advanced technology, production efficiency, product quality, production mobility, economies of scale, highly qualified personnel.

The benefits, which are based on relationships with external organizations, cover a number of indicators that reflect the image and acquired experience of the company with financial institutions, resellers, political organizations, competitors, suppliers.