Analysis of the strengths and weaknesses of the company

The strengths (advantages) of the company are its features that make it possible to identify and form competitive advantages.

Weaknesses (weaknesses) of the company are those indicators that determine its competitive vulnerability.

The object of the analysis of the strengths and weaknesses of the company are its internal factors. The process of this analysis is shown in the figure below:

At the stage of formation of indicators by which the strengths or weaknesses of the company are determined, five main sections are used - marketing, production, finance, organization, personnel.