Marketing micro environment

The marketing microenvironment includes:

1) Suppliers
2) Company
3) Competitors
4) Marketing intermediaries
5) Clients
6) Contact Audiences

Marketing intermediaries can be in the following areas:

Logistics companies

Marketing agencies (consulting companies, advertising agencies, marketing research)

Financial intermediaries (banks, insurance companies, others)

In turn, the company includes:

1) Guide
2) Financial department
3) R&D department (research and development work)
4) Purchasing/sales department
5) Production
6) Accounting

A company's marketing environment can have the following types of contact audiences:

1) Financial institutions - banks, investment companies
2) mass media (mass media) - newspapers, magazines, radio, television
3) Public authorities
4) Public organizations
5) Local community
6) Society as a whole
7) Internal contact audiences

Depending on the company and its line of business, customers may fall into the following types of markets:

1) Consumer market (B2C)
2) Industrial market (B2B)
3) Trading and intermediary markets
4) Social security market (schools, hospitals, others)
5) Markets of state structures (state institutions, organizations)
6) International markets