Marketing macro environment

The marketing macro environment is the factors that influence the marketing activities of a company.

The marketing macro environment includes:

1. Economic environment

2. Demographics

3. Political environment

4. Scientific and technological progress

5. Culture

6. Natural environment

Factor	Indicators
Economy	Phase of the economic cycle of the country Inflation rate Unemployment rate Gross national product and its dynamics Presence and level of commodity deficit The level of income and purchasing power of the population
Demographics	Population Territorial distribution of the population Level of urbanization Population migration Age composition of the population Birth and death rate Gender composition of the population Marital status of the population
Politics	Political structure Level of political and legislative stability Antitrust regulation Tax law State regulation of foreign trade
Science	Level of innovation activity Introduction of new technologies Directions for the concentration of technological efforts Increasing labor productivity New products
Culture	Social classes Social groups Culture Subculture
Natural environment	Ecology Availability and accessibility of raw materials and natural resources Energy cost