STP - marketing (segmenting, targeting, positioning).
Segmenting - market segmentation - the stage of selecting individual consumer groups in the market
Targeting - target market selection - target segments are selected from the selected market segments
Positioning - positioning - determining the position of the company, goods among analogues on the market
The segmentation process begins with determining the size and boundaries of the entire market to be segmented. Further, a set of factors is determined, due to which the market is segmented.
Segmentation factors:
Geographical
Demographic
Social
Psychological
Behavioral
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